Legal
Privacy policy
Last updated: January 2026.
This policy describes how Afridazzles (“we”, “us”) processes personal data when you use our website and related services. It is written to reflect common expectations under the UK GDPR, the EU GDPR, and applicable privacy laws.
1. Data controller
The data controller responsible for your personal data is Afridazzles. For privacy requests, contact us at concierge@afridazzles.com.
2. What we collect
We may process categories of data including:
- Account and contact details — e.g. name, email, phone, and delivery or billing addresses when you register, place an order, or contact concierge.
- Transaction data — order contents, payment references, and fulfillment details. Payment card data is handled by our payment partners (e.g. Stripe, PayPal); we do not store full card numbers on our servers.
- Marketing sign-ups — if you join our mailing list in the site footer, we store your email address to send occasional updates you asked for. You may remove yourself anytime by emailing concierge@afridazzles.com with “unsubscribe” in the subject line.
- Communications — messages you send to us and our responses.
3. Purposes and lawful bases
We use personal data to:
- Perform our contract with you — process and deliver orders, manage accounts, and provide customer support.
- Pursue legitimate interests — secure our platform, prevent fraud, improve our website, and understand aggregate usage (where not outweighed by your rights).
- Comply with legal obligations — such as tax, accounting, or regulatory requirements.
- Marketing — where permitted, based on consent or soft opt-in rules applicable in your jurisdiction.
4. Sharing and international transfers
We may share data with service providers (hosting, payments, email delivery, analytics where enabled) who process it on our instructions. Some providers may be outside the UK or EEA; where required we use appropriate safeguards such as standard contractual clauses.
5. Retention
We keep personal data only as long as needed for the purposes above, including statutory retention for tax and transactional records, then delete or anonymise it.
6. Your rights
Subject to applicable law, you may have rights to access, rectify, erase, restrict, or object to certain processing, and to data portability. You may lodge a complaint with the ICO (UK) or your local supervisory authority. Contact concierge@afridazzles.com to exercise your rights.
7. Children
Our services are not directed at children under 16, and we do not knowingly collect their personal data.
8. Updates
We may update this policy from time to time. Material changes will be reflected on this page with a revised “last updated” date. Related documents: Terms of use, Cookies.
Contact
Questions about privacy? Email concierge@afridazzles.com or visit our contact page.